2min chapter

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463. How to Get Anyone to Do Anything

Freakonomics Radio

CHAPTER

The Principle of Commitment and Consistency in Geal Politics

I am curious how the principle of commitment and consistency plays out in geal politics. I'll give you a couple of examples. The former egyptian president, anar sedat, was a master negotiator even under circumstances where he was objectively at a disadvantage. He would say to the israelis, i'm so glad that we are able to negotiate on this and that you are my bargaining partner. Because everybody knows how important equanimity and fairness is to the jewish community. And they would then behave that way. This happened to me, by the way, when a previous book that i wrote, called persuasion, the first five thousand copies of the book were printed poorly.

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