Gabrielle Hayes is a Product and Agile Coach. She is co-founder and instructor at Product x Agile, which brings expertise to product teams in the form of human-centred, on-demand, self-paced courses.
She is also passionate about all things Product Discovery, which is the main topic of today’s episode.
In today's episode:
• The fundamentals of successful Product Discovery
• How Product Discovery fits in the Product Development Lifecycle (PDLC)
• How to influence change in an organisation for better product discovery outcomes
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Gabrielle's contact info:
• LinkedIn: https://www.linkedin.com/in/gabrielleahayes/
• Product x Agile: https://www.productxagile.com/
• Product x Agile on LinkedIn: https://www.linkedin.com/company/product-x-agile/
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Where to find the host, Adam Wakeling:
• Twitter: https://twitter.com/adamjwakeling
• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/
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In this episode, we cover:
(00:00) Podcast Introduction
(00:46) What is Product Discovery?
(01:28) Iterative approach to Product Discovery
(02:44) Kano analysis model
(04:09) Where to start with Product Discovery
(06:04) Having a dynamic product team
(08:40) Framework for discovery efforts
(11:20) Impact of Customer Success teams
(12:55) Reaching non-owned audiences
(15:40) What questions to ask your customers
(19:21) Deeper empathy with customers and users
(22:10) What to do after the MVP launch
(23:30) What to document in discovery
(26:15) How to approach feature prioritisation
(29:00) The role of innovation within Product Discovery
(32:20) Utilising AI for Product Discovery
(35:15) Pressure of being in a 'feature factory'
(38:04) Influencing leadership to enable more Product Discovery efforts
(40:43) About Product x Agile
(42:44) Outro
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