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10min chapter
CLASSIC: Eye tracking and Advertising
Stuff They Don't Want You To Know
The Intricacies of Digital Advertising
This chapter explores the invasive nature of digital advertising and how companies like Target analyze consumer behavior through data aggregation. It highlights the ethical dilemmas surrounding privacy and surveillance in real-time advertising measurement technologies, such as eye tracking. The discussion also speculates on the future of personal assistants and the potential consequences of a more human-like interface in the context of user engagement.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode