How to Drive Customer Adoption of Your Product

Rituals that could include things like quarterly product councils where you discuss product strategy with the cross functional group and review kind of your learning from the past few months. Artifacts are all about your requirements document. All of the key elements of the solution that will be built, the marketing requirements are a lot more about the positioning and the landscape that you are entering into. I usually like to use a balanced scorecard that has different targets across these five dimensions adoption uses retention and revenue.