Radar - by nexxworks: TikTok’s Ban, The Thermomix Strategy, and Tech’s Trump-Era Shift
Radar - by nexxworks
Reimagining Marketing: The Power of Ambassadorship and Community
This chapter explores the marketing strategies of the Thermomix kitchen appliance, focusing on influencer partnerships and community engagement through shared recipes. It emphasizes the shift toward personal connections and word-of-mouth strategies as key to navigating the complexities of modern social media.
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