How to Deal With Misery in the Marketing World

I was watching a TV show about security hacks. They were talking about how easy people throw stuff in the trash that's got their bank account numbers and stuff on it. So they said the easiest thing to do is go get a shredder. And now I don't have that fear anymore. That's a stupid little example. But what are some other examples of miseries that, that you see people doing, maybe even in your, in the marketing world? Yeah, yeah. Well, let's do the marketer one into a second because I like the shredder one. Because as like my brain as a marketer, we just can't not go there.