3min chapter

Fashion People cover image

Nike x Skims and Luxury’s Upswing

Fashion People

CHAPTER

Luxury Brands and E-Commerce Success in Retail

This chapter explores the financial dynamics of luxury brands Bottega and Saint Laurent under Kering, noting rising sales despite declining EBIT margins. It also underscores the critical role of e-commerce, with Shopify highlighted as an essential component for thriving in luxury retail.

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