Money is such a third rail for people, it's tied up with all our strongest emotions. If we could figure out a way to coach people and improve debias, as you put it, i think that would be really great. I still wonder how many people my friend jason zwag,. who writes for the wall street journal, has a great little example of this. It's back to your real people making real decisions in the real world. And there's aq i've heard many times, aand k a change if perspective is worth 80 ic points. So if you cand change your perspective on anything, sometimes you'd suddenly become a lot smarter.