The #1 Purchase Originator in the Nation
Mortgage Marketing Radio
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The Value of Consistency in the Pre-Approval Process
The pre-approval process, again, being our number one value proposition, it's a seven day a week, eight AM to nine PM process. It operates 364 days a year. The only day it's closed is Christmas day. Most loan originators don't have a scripted process. They wing it. So my process, when you're calling to get pre-approved, we follow a script. But it's not sometimes the word script is like it comes out negative. It's meant to be impactful for the customer. We can hit their needs up front and to walk them through a very efficient process from beginning to end. Jeff: Take out a whiteboard and whiteboard
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