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Rent the Runway - The Hustling
The company raised $1.75 million in its first round of funding. How did you get the word out about Rent the Runway? The hustle was, we wanted to build a list of as many women as possible. We would go to movie theaters with women who were attending that movie and we would get their email addresses. So one of the names on this list that we had built at renttherunway.com had a 22-year-old technology reporter working for New York Times.