Decoding the Gurus cover image

Naomi Klein: It was Neoliberal Capitalism all along!

Decoding the Gurus

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The Rise of Personal Branding

This chapter explores the evolution of branding from corporations to individuals, driven by the influence of social media and economic insecurity. It critiques the absurdity of personal branding while discussing the transition to a service-oriented economy and the impact of digital platforms on creators.

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