12min chapter

Choiceology with Katy Milkman cover image

Jumping to Conclusions: With Guests David Silbey & Ned Augenblick

Choiceology with Katy Milkman

CHAPTER

Belief Updating: Underreaction to Strong Signals

This chapter explores past studies and the literature on belief updating, focusing on humans' tendency to underreact to strong signals. It discusses experiments conducted in both laboratory and real-life settings to examine how people update their beliefs based on information. The chapter also highlights the trade-off in behavioral science research between lab experiments and real-life situations.

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