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The Shopify IPO
Acquired
How to Use Distribution Advantages in a Start Up
Toby joining the corps rails team and eading typo, and then typo becoming a thing in the rails community actually was a huge, huge competitive advantage that they had. When they then launched shopafy, all of these people who had blogs that were on typo that like, you know, maybe they might want to sell stuff on their blog or create a business around it. They all knew of toby, and they all knew what he was working on. And then all of a sudden it was like, oh, cool. Like toby's blak ship, this new thing that like, lets us sell on line. Yesye. That's a great point. We talked b
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