A british airway is facing a two hundred thirty million dollar g d p r Fine. The european union could have fined h and m for two per cent of their global revenue if they didn't respond to data rights requests. So it's good that there are financial incentives in place to protect data. But the courts can't actually decide whether to be lenient, because maybe h and m did everything within their power,. or to a reasonable degreea, to protect data.