How to Feel Significant (again?) | Seth Godin
Good Life Project
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The Importance of Significance
I love the story of Aravind Eye Hospital. If you go to Aravind for corneal surgery, you have two choices: It's $130 or zero. You are more likely to get an infection in London getting $5,000 Corneal surgery than you are at Aravind because their standards don't stop. So here's this institution that taught the West how to restore eyesight. What I'm saying is the purpose of culture is not to enable capitalism. The purpose of capitalism is to enable culture. That we have this chance by raising our standards and making big promises to change the people we serve.
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