The Importance of Context in Decision Making

The world is full of hard problems, which led to opportunities to tackle them using groundbreaking innovative products. 

Bigger companies are in an interesting position: they can invest in exploring new problems related to their core mission, but which can be years ahead in terms of helping them expand their business. Yet, for many reasons, they fail to innovate. And the first problem is how they strategize in this context.

Luckily, in this episode, Andrew Skotzko shares a great story about such a situation and what we should do when facing it. 

I previously wrote about the differences in execution for this type of strategy, but Andrew gives a great example from the trenches, full of details and advice you can leverage if you feel your strategy needs to be more far-fetched.

You can find Andrew’s content and services on https://www.makethingsthatmatter.com/, and subscribe to his daily 2-min tips at: https://www.productleadershipdaily.com/

Remember that you can find more info and material on productdirection.co/podcast.

If you are eager to know more about product strategy, check out Product Direction: How to build successful products at scale with Strategy, Roadmaps, and OKRs

You can also contact or follow your host, Nacho Bassino, at productdirection.co (training, coaching, and more)