Why Should Marketers Be Focusing on Tiktok Ads?

In the past two and a half to three years in the social medior landscape, it seems like everyone's playing catchup to tik tok. I think certain brands, they don't necessarily have to be on tiktok, right? The ability to actually cultivate attention and community on the p is second to none. And you can also re purpose all that content on to other platforms. Because obviously what works on taks ho seems to be working on other platforms.