
Most Branding Doesn't Work. Try This Instead.
The Digital Marketing Podcast by Exposure Ninja
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Using a UGC Style to Get Better Engagement
A great way of getting this stuff across to people is use a generated content. People don't immediately think, ah, this is an add i will ignore. And that sort of implementation can work really well. Basically, this about creating the content that you're going to be showing to people at whatever stage of the customer journey or targeting. The final stage is tracking and optimization. This is measuring the performance of each piece of marketing as much as you can.
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