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135. Choosing a blueprint for growth

Inside the Strategy Room

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What's in Your Growth Bladder?

We looked at over 3,000 public-listed companies to understand where exactly was growth coming from. We found that somewhere between 74% and 90% of growth is coming from the core. Even though there's real importance around driving growth from the core, we found that there was significant growth to come from innovation. And this is really about having the right operating model very tangibly.

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