Hearst’s Lisa Howard on why media can’t quit ads
The Rebooting Show
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How to Structure a Media Company to Serve the Needs of Clients
Hearst is launching two new digital products this week, one around a clean room solution and another around hybrid of contextual and behavioral persona targeting. The idea is how do we kind of structure an organization, a media company in a way that serves the needs of our clients now? "Scale matters so that you can be relevant," Hearst's CEO says.
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