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How to build a brand for your indie product - Marie Ng, Llama Life

Indie Bites

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What Is a Brand?

Marie has been working in branding and advertising for ten years. She says a brand is something that just exists in the minds of your customer, right? It's not tangible. You can't just come up with certain las or certain fonts. The way i like to think about it is, you know, if you think about a person, it's a little bit like, what is their personality?

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