13min chapter

Bloomberg Businessweek cover image

Musk’s Cheaper EVs Calm Fears Over Tesla Strategy

Bloomberg Businessweek

CHAPTER

Mattel's Successful Quarter and Strategic Innovations

The chapter explores Mattel's positive financial performance in the first quarter, driven by Hot Wheels' sales growth and cost-reduction efforts. It delves into the company's plans for the future, emphasizing the evolution of successful toy brands into entertainment ventures like movies and digital experiences. Mattel's strategies for brand expansion, engaging fans, and upcoming product launches from Fisher Price are also detailed in the discussion.

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