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Bloomberg Businessweek
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Mattel's Successful Quarter and Strategic Innovations
The chapter explores Mattel's positive financial performance in the first quarter, driven by Hot Wheels' sales growth and cost-reduction efforts. It delves into the company's plans for the future, emphasizing the evolution of successful toy brands into entertainment ventures like movies and digital experiences. Mattel's strategies for brand expansion, engaging fans, and upcoming product launches from Fisher Price are also detailed in the discussion.
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