Is YouTube Video Advertising Worth a Shot?

YouTube is seeing data that like you show people these 30 second ads when they have two minutes to spare. They're just like opening YouTube and they want to flick through it. And maybe for some small percentage of people or in some context, some circumstances, Facebook is the default versus YouTube. But there's no question that a video advertising unit is far more problematic from user experience in this specific use case where you're just looking to fill a couple of minutes.