Chapter 3 Creating an Opportunity Hypothesis - The Product Book
The Product Podcast
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Innovation and Customer Satisfaction
Basic features are the things customers expect in a product, usually mapping to the value principle. Customers will be very unhappy if they are poorly executed or missing. If an ap you have to log into is missing a password recovery feature, you'll be very unhap when you need it. Do these really well won't make your users happy. It will just minimize their unhappiness.
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