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Maximizing Retention: Tactics for Reducing Subscription Churn

The Unofficial Shopify Podcast

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The Subscription Space Is the Fastest Growing Aspect of E-Commerce

Back in 2015 they posed the same question to John Roman we saw I think we saw subscription box businesses peak right and so that was seven years ago today. Are they still viable or is it a fad this is such a softball question but given how unof inescapable they were yeah at that time you what happened since then like give me your impression of the environmentYeah I think the subscription space and um if you listen to some of the research or you know market research from people like uh sub to, which is a subscription trade trade organization Um sub to it rolls off the tug it does it does," he says.

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