Book Launches - Is There a Lot of Pressure?

i agree with dave imean, there's definitely that pattern. But likeliness is one thing, but then the impossible can happen. The mistake that we make is thinking a publisher is going to do all that marketing. It doesn't matter. We know who publishes your book. You kind of have to do some of the marketing. In the most common question, and the most common frustration that i've encountered over the years is is stressing out over marketing.