
436: Selling Services to PE Firms with Aimably’s Founder and Stanford Grad, Claire Milligan
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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Strategies for Selling Services to Private Equity Firms
This chapter delves into the detailed strategies and approaches involved in selling services to private equity firms. It emphasizes building relationships, understanding the industry, and positioning oneself as a reliable solution provider. The discussion covers forming partnerships, crafting effective outreach messages, conducting sales calls or meetings with a focus on active listening, and tailoring solutions to address specific challenges faced by private equity firms.
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