3min chapter

Marketecture: Get Smart. Fast. cover image

James Avery on how Kevel APIs let you build a custom ad server

Marketecture: Get Smart. Fast.

CHAPTER

The One Competitive Advantage You Have Over Other Solutions

"We're user focused. We think about what our customers want, but we also try to build the tools and the functionality that helps them focus on their users," James says. "The biggest challenge would be really building something that works across all these different use cases of the ways people use us." If your company was an animal, what animal would it be? That's a good question. How about a duck build platypus? All right. Well, thank you so much, James, for coming on to market. The capture is really interesting conversation. I hope our audience will enjoy it!"

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