It’s December, a time of year when there’s pressure to say yes to every night out, buy the perfect presents and spend without really thinking. All that can lead to snap decisions we later regret, whilst for others, impulse spending can be a real issue all year round.
In this programme, Felicity Hannah discusses the psychology behind impulse buying, why do we do it, what are the triggers, and who is impacted most?
We hear from one mum whose impulse spending led to her falling deep in debt and turning to Buy Now Pay Later to pay for the basics, and give advice on where you can get help.
Joining Felicity is Dr Pragya Agarwal, who is a behaviour and data scientist and author, and Vikki Brownridge, chief executive of the debt support charity StepChange.
If you've been affected by the topics raised in this programme, details of organisations offering help and support with debt, hardship or homelessness are available at bbc.co.uk/actionline, or you can call for free at any time to hear recorded information on 08000 159 774.
Presenter: Felicity Hannah
Producer: Sarah Rogers
Editor: Jess Quayle
Senior News Editor: Sara Wadeson.
(This episode was first broadcast on Wednesday the 10th of December 2025)
