Martech 101: back to basics
The Drum Podcast
00:00
What's the Impact of the Quickless Future on Martec?
The ability and the technologies to help, you know, best attribute towards the channels is very helpful. I'm not sure who's there yet, but certainly going to be an important focus over the coming years. Lee mentioned attribution, how we give credit back. One of the really interesting things we've seen this year was kind of a return to aggregated modeling or return to testing and experimentation as the models.
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