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McKinsey study: If you're in the top quartile of design for pretty much any industry, there's a measure of outperformance. But if you're in even the,. there's no difference between the secondquartile and the bottom quartile. Why do you think design carries that kind of asymmetric return for those companies where only the top winners are rewarded? Because you need to do it right... You can't invest in design and be like, "Well, I can't change the company from night to day"
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode