4min chapter

On Brand with ALF & Rory Sutherland cover image

Who Gives a Crap? Simon Griffiths tells Rory why he does

On Brand with ALF & Rory Sutherland

CHAPTER

The Importance of Direct Naming

Gizzet-Craft is a sustainable home products company based in Sydney. They produce two main SKUs, one's recycled and the other's made from bamboo. The company has just launched its first campaign to raise money for charity. It was inspired by Australian tradition of calling things what they are: "The very fast train"

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