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My Favourite Tip: Why Adam Alter doesn’t set goals, and what he does instead

How I Work

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The Importance of Setting Goals

"I think that goals are extremely useful as general signposts. So knowing that I want to have another book written in four or five years ... if you want to frame that as a goal, that's totally fine," he says. "Instead of making it this kind of very general and generic long range goal, it becomes this daily thing that I will be doing every day."

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