We capture data on their behalf and guess optins. And then we have a marketing automation product that says, he jason, you haven't been in restaurant in two months. We know you'r v i p, and we know you like the the fish, right? We're going to give you an offer automatically that looks personalized to bring you in directly to them. That could happen by s m s. It could happen by emale, et cetera. And then you charged. Just to flawry, what would it be for a restaurant, a fifty seat restaurant? A hundred seat restaurant, ther be five hundred bucks a month. Two hundred bucks a month,. It...