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The Man Behind all of Your Favourite Creator’s Brands - Shan Hanif | The Midnight Pod Episode 74
Matt Kelly | The Midnight Pod
How Influency Influences Brand Slash Products
I assume now you get a lot of influencers pitching you. But like, how was that originally? Would they come to you? Or would you go and find them? Or is it a little bit of a mess? I'm very fluid or agile is probably the word, like, doesn't really matter. Like, it could be either way. The whole business has been grown by ruthlessly big case studies. Yeah, basically like just proof. Proof is in the market,. You don't even need to like, we don't even credit case studies because the case study in the public.Yeah, so, like, like,like, like, mob it. yeah, I might
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