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American Ivy: Chapter 6

Articles of Interest

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Brooks Brothers

The 80s was when mainstream fashion really started to get quite safe and subdued, trying to pander to the practical consumers of all genders. So you'd really think this would be Brooks Brothers' time to shine. But Marks & Spencer just sort of thought Brooks Brothers could chug along on its own. They didn't really nurture it. Terri Egan's talked with a lot of die-hard Brooks Brothers consumers who really felt the quality had gone down. And they could tell those shirts were not the same.

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