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The Decline in Referral Traffic from Social Media Platforms to News Websites
The speakers discuss the ongoing decline in referral traffic from social media platforms to news websites, attributing it to deliberate changes made by platforms like Facebook. They highlight the increase in misinformation and polarization resulting from this trend and discuss the impact on well-researched journalism. The chapter also mentions Elon Musk's recent change in removing automatically generated headlines from links on Twitter and draws parallels to Facebook's strategy of keeping users on their platform and discouraging them from visiting external news sites.