Cutting Through The Clutter With Your Marketing
Dan Kennedy's Magnetic Marketing Podcast
00:00
Wine Enthusiast - The Leap Out Example
If you're just mailing that catalogue cold to a list that is demographically correct, age, gender, level of affluence, but not necessarily known to be wine enthusiasts, your cost of sale is good to be astronomical. And almost no matter what you did, coming from the other direction to try and help it, you'd still be unsuccessful. So so i have b i have it. I've got sort of a really big short cut for diamond members to think about in terms of who, a specific to a topic that day. It's all about being able to narrow in on somebodya who has enormousa predetermined pre in place,. if you will, interest in what it is that
Transcript
Play full episode
