How do you model the behavior of companies? Because I like to think of there being two types of companies. Ones that are founder led where the founder has a strong personality, and basically they're still exerting a lot of control. And then other types of large companies that basically you can think of them as just profit maximizing agents. They're not perfectly rational, but they're sort of attempting to maximize profit in a very sociopathic way because that's all they care about.

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