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The Evolution of the Open Access Movement
The model of Biomat Central which had already been tested even before Budapest became a sort of business model for the open access movement from the publishers perspective. When Frank Moore moved to Springer around 2005 he developed another really important element of the business plan which was the notion of hybrid journal. You keep on playing with the two elements and you drive some people with articles that they pay for and you drive your librarians to pay for the journal, says David Prosser. So at that point you started seeing an evolution of the openAccess movement into really a battle and a fight and attention between librarians who wanted to have as cheap journals as possible and publishers who wanted to make as much