Product Development - What's the Hardest Part?

If features are changing every on a weekly basis or monthly basis, it's going to be really hard for the sales team to kind of stay abreast with some of these things. The other thing that's really important about this constant gentle pressure and consistent messaging is that also applies to the product roadmap. If we're just spaghetti at the wall, when it's not working, the most likely culprit is lack of focus. And so if we build that feature, we're building it for somebody who's not interested. But if we validate one market, then we can shift that market.