#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling
Business of Story
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The Distance Principle
Hinner Gracie is co-owner and head instructor at the Gracie University of Jujitsu, headquartered in Torrance, California. His survival tactics curriculum is the first to be recognized in California as approved for law enforcement. He's also an inventor who founded Quick Flip, a garment converting into a backpack which was featured on ABC's Shark Tank. Today you'll learn why Hinner wrote his new book and how the 32 principles he identified are our brains basic operating system for problem solving and success.
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