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The Seven Powers of Competitive Analysis
There are seven powers in your book. Each of the seven powers is a way to create this power. How did you come up with seven? Do you worry that there's an eighth out there that you haven't found yet? With great pain and time, it's completely empirical. I've probably led 200 strategy cases. And so far, those seven have covered everything that I've seen. The whole idea of moats is just it was a brilliant concept in their part.