
Why Category Design is a Marketing Superpower with Christopher Lochhead (1 of 2)
B2B Growth
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Introduction
This week on b tob growth, we're going to swich things up just slightly. On fridays, i provide a throwback episode. And this was actualy a conversation i've been in several times over the last week or so with christopher lockhead. Chris is also an adviser to over 50 venture back start ups. Not only is he super accomplished, but he's an ultra nice and we had a really fun conversation.
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Transcript


