How to Overcome Inertia in Marketing

Creating a separate digital-only bank by a legacy financial institution is an opportunity to build a new, high-growth business that leverages the parent’s capabilities, brand and capital. The challenge is moving from a rapid initial growth phase to delivering sustainable returns, without being challenged by a legacy mindset or outdated back-office.

Jenius Bank, the new digital-only banking division of California-based Manufacturers Bank, and wholly-owned subsidiary of the 400 year-old Japan-based SMBC Group, has just announced the launch of its inaugural consumer lending product.

I am excited to have long-time banking veteran, John Rosenfeld, president of Jenius Bank on the Banking Transformed podcast. We discuss what will differentiate Jenius Bank and why John believes this new digital bank will succeed where others have failed.