Ladder: Facebook is a business built on the back of attention and status. He says it's crazy to be dismissing its value, when people can make money from looking at things that aren't real. The social network harnesses an enormous amount of human attention for financial gain - he argues. Ladder: Why do you post pictures through your nosy hell? Cause you're vain as hell. And web threes us pasy market chase in the same way.

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