The Dark Side of the Dungeons and Dragons

"I did grow up with the show and just loved it as a kid. And again, I have a lot of war memories," he said. TSR saw that LJN was doing a good job making toys based on the D&D cartoon. So they went into competition with them and started making their own. But in order to not conflict with their contract with LJN, TSR's toys could not move. The TSR staff called them non-action figures.