Talkable generosity is when you're more generous than customers expect. Talkable responsiveness, convince to convert and usefulness are also talkable triggers. Don't tell them a bad story about your own business even if they don't want to hear it. Mantel: The five types of talk triggers will help you connect with people in the right way.
Jay Baer is the founder of Convince & Convert and a 7th generation entrepreneur. He is the author of 6 best-selling books, including Talk Triggers. He is also the founder of 5 multi-million dollar companies and a Hall of Fame speaker.
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