Branding: Brand Personality for Amazon Sellers
Seller Sessions Amazon FBA and Private Label
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The Magician Archetype of Brands
Dude Wipes is a great example for a brand that their main differentiator is their branding, beyond anything else. Other outlaw brands are things like Jack Daniels, Diesel, and Blackstone Labs in the supplements niche. Jester brands are the type of brand archetypes that are very entertaining. They're like comedian brands, right? If you were to imagine the Jester brand as a human, it's usually, it would be someone like Robin Williams. Strategy would obviously be make them laugh good times, good vibes.
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