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Rory Sutherland: Human Behavior, Innovation, and Alchemy (EP.16)

Infinite Loops

We Are Deterministic Thinkers Living in a Probablistic World

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Jim and Fred have never met before. Jim is part scottish, while Fred is American. The pair discuss the 'narcissism of small differences' They also talk about how we are deterministic thinkers living in a probablistic world.

In this episode of Infinite Loops we spoke with Rory Sutherland, Author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and Vice-Chairman of Ogilvy Group UK. We discuss:

The relationship between marketing and innovation.
Human psychology and behavioral economics.
The importance of framing.
“Stated” preferences and “Revealed” preferences

Follow Rory on Twitter (https://twitter.com/rorysutherland) and check out his books here (https://www.amazon.com/Rory-Sutherland/e/B07L3WRSWM?ref_=dbs_p_ebk_r00_abau_000000)

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